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Who says libraries are dead.

Today we took down the crowdsourcing campaign we developed and ran for the Ottawa Public Library called Imagine. You can still visit the website, http://www.imagine-opl-bpo.ca and learn more about this initiative that was undertaken by leadership at the OPL to help the public provide input into the library of the future. A cross between an open innovation and a citizen engagement campaign, the response was overwhelming:

imagine1_smIn the month that the campaign was running, we had:

  • Over 12,000 unique visitors to the website
  • Over 1000 ideas
  • Over 900 comments
  • Over 20,000 total votes cast

Yes – that is a daunting number of ideas – but some key themes developed and the folks at the Library are looking at the conversation that they started to understand priorities and next steps to improve the usability and place that the Library of the future has in the City of Ottawa.

The team at the Library had to work very hard to get approval to do a campaign like this and I applaud their ability to see the potential for both engagement but also innovation and for the commitment to be a little uncomfortable with what people might say. I am happy to report that the fully moderated campaign did not suffer from people trying to hijack the process.

Note that a parallel campaign was also run for City of Ottawa employees so they could focus on internal ideas and comments. This campaign will continue on for the short term as the campaign is generating terrific conversations that will help the Library both operationally and in its service delivery to the citizens of Ottawa.

Stay tuned for a detailed case study.

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